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FACULTY OF STUDIES IN VIRTUAL ENVIRONMENTS

ENVIRONMENTAL ENGINEERING

BUSINESS English - INTERMEDIATE

GUIDE Nº 1 BRANDS

AUTOR

STEFANI VELANDIA HOLGUÍN

Teacher

WILLIAM FERNANDO RODRIGUEZ

BOGOTA, DC May 01, 2015

Autonomous Work

Individually and in your E-portfolio exclusively, you will evidence the evidence of the following exercises.

iv. Open your Market Leader book on page 8, then heed to the CD and do exercise A, B and C.

a) Enables the target consumer to determine if they want the production o r not

b) The function is to brand the selection of products to hit the marketplace knows the needs of the people and that is what volition work best on the market place

c) Update their technology and know how to handle the competition

v. Open your Market Leader volume on page 16, then listen to the CD and do exercise A, B and C

a) Location of hotels, Cyberspace, underground networks

c) The applied science is a hard topic for hotels but with the environment they will try to make more effort. The hotels use now Goggle box on demand and the people don t utilize the telephone of the hotel with the new technologies.

6. Open your Marketplace Leader book on page 19, then heed to the CD and exercise exercise:

one-Christina Verde first call from Madison will be in London appointment to see yous see new collection Wednesday in the afternoon ii o'clock

2- Christina Verdi she due south engaged to the moment message something come up the airplane run across her tomorrow

Jenifer: I'm calling because I'll be in London adjacent week and I would like to make an appointment t o run across you. I desire to tell you about our new collection.

Cristina: Neat. What they would adjust you lot. I'm fairly complimentary next calendar week, I think.

Jenifer: How virtually Wednesday?, In the afternoon? Could you lot make it then?

Cristina: Let me look now. Let me cheque the diary'. Aye, that'd exist no problem at all. What about 2 two o'clock? Is that OK?

Receptionist: Cheers. I'1000 putting y'all through Hello, I'm afraid she's engaged at the moment would you lot hold or can I put you through to her voicemail?

Jennifer : Would you be able to have a bulletin for me, please? I'grand in a bit of a bustle.

Receptionist: Yes, certainly.

Jennifer : The thing is, I should be meeting Ms Verdi at two p.m just something comes up. My plane was delayed, and I've got to reschedule my appointments. If possible, I would similar to see tomorrow properly in the morning. 'Could she call me dorsum here al the hotel, please, to confirm?

Receptionist: Certainly. What's the number?

Jennifer : It'due south 02078553814 and I am in room 6 xi.

seven. Reading: Mercedes, shining star: Open up your Market place Leader book on page 24 -25, and then Read and do exercise A, B, C and D.

A) Read the first 2 paragraphs quickly and decide if the statements are True (T) or false (F), according to the article.

one. The fall of the Mercedes luxury make was not as severe every bit other brands. (F)

two. In 2002, Mercedes' losses were its first for three decades. (F)

3. In 2002, Mercedes cars were famous for their reliability. (F)

iv. Dieter Zetsche is the boss of Mercedes and Daimler. (T)

B) Find words and phrases in the beginning five paragraphs of the article that mean the Same as the following,

1. Sudden and surprising: that in three years it has gone from the worst performing of the big luxury car makers to the trailblazer

2. A period of 10 years: Decade

3. Failing: suffered as dramatic a fall

4. The first company to develop new methods of doing something: Mercedes.

5. Someone that you compete with: BMW

6. A complete change from a bad state of affairs to a skilful one: the worst performing of the large luxury automobile makers to the trailblazer.

7. Ihe financial result of a company's business (i.e. turn a profit or loss): and even more and then at the 10.4 per cent it made i due north the fourth quarter - compared with BMW'southward 5.4 per cent in the third quarter.

D) According to the article, which of these factors helped Mercedes improve its functioning?

- Mr Zetsche's walrus moustache

- Having BMW as a rival

- Using Mr Zetsche'southward operational feel

- Cut jobs

- Producing new models

- Using a squad approach

- price sensitivity

British English	American English.
cloak-and-dagger	subway
city centre	downtown
carry-on luggage	x carry-on baggage
One way	single
round trip	return
motorway	freeway
rest room	public toilet
lift	elevator
bus form	economic system class
schedule	timetable
auto park	parking lot
queue	line
bill	check
booking	reservation
footing floor	showtime floor

Action 2.Vocabulary and Grammer

page seven do exercises Vocabulary A, B and C.

B) Complete these sentences with word partnerships from Exercise A

2 . Consumers who always buy Sony when they need a new TV are showing loyalty

3. A style designer who launches his o r her own perfume is an instance of leader

4. The prototype of Mercedes-Benz is such that its products are seen equally safe, reliable, luxurious, well made and expensive.

five. George Clooney advert Nespresso is an case of the use of a well-known person to advertise products.

6.A investigation consists of introduction, growth, maturity and decline.

vii. Tesco's wide range means that information technology appeals to all sectors of the United kingdom market.

eight. The utilise of Aston Martin cars and Sony computers in James Bond films are examples of when products are used in films or TV programmes.

9. Microsoft is the leader in computer software.

x. In countries with ageing populations, the over•60s age group is becoming an increasingly important challenger.

11. Pepsi is the second best-selling production or brand in a marketing carbonated soft drinks.

12. Focus groups and consumer surveys are means of conducting research.

C) Talk over these questions.

1. What are the advantages and disadvantages for companies of product endorsements?

Advantages:

- maintain trade flows

- Create recognition

- Create loyalty

Disadvantages

- on promotion

- upfront costs

ii. How can companies create brand loyalty?

- Creating an emotional bond between the client and the product

- Flashy and offering skilful quality products

- listening to the client needs

- Innovating

three. Can you give whatsoever examples of successful o r unsuccessful brand stretching?

It's often thought that the current team is able to manage a brand stretch or make extension without the recruitment of new marketing, insight managers etc.

Even so a brand extension or make stretch can fail spectacularly because the philosophy of brand extension is not well plenty understood or implemented correctly.

Probably the most well know brand extension failure is Coca cola's 'New Cola' extension in 1985. Initially well received then caused a huge consumer backfire and reduced sales.

four Think of a cheap or expensive idea for a product launch.

-Install a big Television nearly the cash to post offers and promotions and transfer videos with demonstrations of their products and order and publish customer testimonials on your website,

5 What other market segments can y'all identify (e.one thousand. young singles).

-standard of living

-economical stratum

-likes

-personality

-geographical Aspects

-children, youth, adults

-Age

-Fashion

half dozen What activeness can companies have if they start to lose market place share?

- Locate the source of the problem.

-Review the product or service you are selling and, consequently, make decisions, either change products, make changes, take additional products, etc

- Blueprint a strategy of selling

- Analyzes preparation your salespeople, if they really fit the profile that your company requires

- Prepares real plan sales.

Page 10, practice exercises A, B and C.

A) Which of the time expressions beneath do we unremarkably use with the nowadays elementary? Which practice we usually use with the present continuous? Which are used with both?

Present Unproblematic: Usually, Often, one time a month, every day.

Nowadays CONTINUOS: Nowadays, now, this year, six months ago

PRESENT Simple AND PRESENT CONTINUOS: currently, at the moment, these day.

B) Complete these sentences with the nowadays simple or the present continuous course of the verbs in brackets.

-At the moment, eBay works with make owners to remove imitation items.

-eBay now spends $20m a twelvemonth analysing suspicious sales.

-Louis Vuitton ordinarily selling its products through authentic Louis Vuitton boutiques.

-At the moment, Louis Vuitton negotiates with Hubert de Givenchy.

-Both Apple tree and BlackBerry launch important new products this year.

-These days, a lot of people have a BlackBerry.

C) Complete this text with the present elementary or the present continuous grade of the verbs in brackets.

The Google brand grows speedily. According to the Millward Dark-brown Brandz report, it property first place in the list of top 100 brands. In fact, the It field dominates the top-ten corporate brands. Google operating websites at many international domains, the well-nigh popular beingness world wide web.google.com , and generating revenue by providing effective advertising opportunities. Google always focuses on the user, and consumers normally see Google as quite trustworthy.

Nowadays, companies brainstorm to recognise that brands are amongst their most valuable assets. They understand that brands become always more than powerful in driving business growth. Strong brands generate superior returns and protect businesses from risk. Google currently holds the top position, but information technology has to keep innovating if it wants to remain number one. BlackBerry and Apple are the two fastest-growing brands in the pinnacle 100, and China Mobile grows steadily, too.

Page fifteen, do exercises A, B and C.

A) lookout man the words and phrases which take the same meaning. For each pair,

decide which is British English and which is American English.

B) Work i northward pairs. Utilize the American English language words or phrases from Exercise A

to consummate this text.

My last overseas business concern trip was a nightmare from showtime to end. First of all, there was a delay on the style to the airport, equally there was an accident on the pike. I. When I got in that location, I institute the lower level of the aerodrome parking lot was flooded. Next, my carry-on baggage was besides big and heavy, so I had to check it in.

When we arrived, the subway was closed, and at that place were no cabs at all.

Afterward a long fourth dimension trying to effigy out the reservation and waiting line for 40 minutes, we finally got a motorbus downtown and establish the hotel. Then in that location was a problem with our room reservation and, would you believe it, the elevator wasn't working, and our rooms were on the fifth floor.

C) Listen to the recording and bank check your answers to Exercise B. ok

Page 18, do exercises A and B.

Consummate each dialogue with the correct form of going to or will.

A. Have you lot decided where to hold the sales briefing?

B. Aye, we will volume the Emory Eye in Atlanta.

A. I tin't find my passport.

B .OK, y'all look in your bag, and I am going to check the back seat of the automobile.

A. What are y'all planning to exercise in Tokyo?

B. We volition meet our agent to talk over next year's advertising budget.

A. I'm afraid the flight'south been cancelled.

B. I need to become there tonight. I am going take the railroad train. I think it leaves at ix.

A. The Hertz counter is a skillful place to meet.

B OK, I will look for you there.

Choose the correct tense (present continuous or nowadays simple) to complete the sentences.

one.

Nosotros are staying at the Ritz for next week's briefing.

According to the timetable, the bus deports from Victoria at 8:00, reaches Lille at 12:30 and arrives in Paris at 13:30.

three.

Excuse me, what fourth dimension is the conference does the conference brainstorm?

four.

What exercise y'all do on Tuesday afternoon?

What time is this railroad train getting to Osaka?

Side by side time, I travel to Madrid past train.

Page 26, do exercises A and B.

A) Which of the post-obit expressions are used with the past elementary and which are used with the present perfect? Which are used with both?

In 2010 past simple and nowadays perfect

This week present perfect

Recently present perfect

Since 2009 by simple

Yesterday past simple

Last year past unproblematic

Yet present perfect

Always present perfect

Six months agone past simple

B) Consummate this curt business brief most Vietnam using the by simple or the present perfect forms of the verbs in brackets.

Vietnam has going through many changes in its history and experienced many economical changes recently. Information technology is currently experiencing an economical boom. In 1986, the regime introduced economic reforms or doimoi.

The reforms has permitted the setting up of free market enterprises and abolished the practice of collective farm ing. However, agriculture remains the nearly of import part of the economy. Vietnam has recently get the 2nd largest producer of rice in the world afterwards Thailand. The

Industrial sector showed dramatic improvement and expansion too. In1993, the World Bank has declare 58% of the population to be living in poverty.

By 2005, this figure was less than xx%. Vietnam has also make great strides on the international stage in the last decade or so. It became a full fellow member of Association of southeast asian nations in 1995 and of the WTO in 2006. The effects of this newfound prosperity can exist seen everywhere. Big, glitzy malls has appear in major cities, while streets

in one case filled with bicycles are now overflowing with locally produced Japanese, Korean and Chinese motorbikes and cars. Business concern visitors wishing to relax in a more than traditional Vietnamese town should visit Hoi An. Hoi An has been a major Asian trading port in the 17th and 18th centuries, and its picturesque architecture and relaxed lifestyle changed lilliputian over the years.